the value of an environmentally responsive sustainable-design
installation is easy for some classes of occupancy.
For example, in an office building, the value of a
1-percent increase in office productivity (about 4.8
min per day) can be valued at some $4 per sq ft per
year, an amount that often exceeds the total cost
of all heating/cooling/power for the same building.
Further, several studies, both completed and under
way, suggest that productivity increases in green-building
spaces are significantly greater than 1 percent.
organizations are active in evaluating the relationship
between environmental quality and productivity, with
the work done by Steelcase Corp. in association with
Carnegie-Mellon University cited most often.
office environments, increased productivity easily
justifies the growing interest in environmentally
responsive design and any increased costs that may
be incurred to achieve it. That type of cost-benefit
analysis is more difficult to apply to the lodging
industry. Certainly, getting more production out of
staff is worthwhile, but the primary goal--increased
value to guests--though real, is hard to quantify.
That notwithstanding, the business guest who consistently
gets a more restful night's sleep because of little
noise, good air quality, and good thermal/humidity
control; who is productive in the evening because
the lighting has not tired him further by causing
eye strain; and who appreciates that his stay is minimally
invasive to the environment is more likely to come
back, and that is the essence of a successful hotel.
Hotels that have embraced the environmental solution
report exactly that kind of repeat busines